What makes me qualified to talk about this?
Our office has increased our patient load (new patients and office visits) by 50% in 6 months.
Why?
INCREASE UNIQUE CONTENT
Through videos, testimonial videos, images, articles.
Upload to YouTube, Instagram, Twitter and Facebook, and link to our blog and website.
Bonus: pay for a weekly Facebook Ad.
GIVE AWAY CONTENT
We give our patients educational material away (free videos of specific posture exercises, and health topics).
ASK FOR REVIEWS
For some businesses, this is the ONLY way people that do not know you, to find you.
Is your professional reviews more on Yelp? Google? Facebook? etc.
Put them on your social media.
ASK FOR TESTIMONIALS
New clients will trust someone’s opinion of you, then your own.
Written or video. This is the proof that you are good what you do (along with reviews).
Put them on your social media.
KEEP TRACK OF YOUR PERSONAL REFERRALS
Are they grow? Who are they?
BE INVOLVED IN YOUR COMMUNITY
Start with free or paid talks about your profession to senior centers, school, organizations.
YOUR HOMEWORK:
Here is your check list:
A. What Content can you provide (videos, articles, images, any information that give value to your potential clients/patients). Be genuine. Collaborate with complimentary businesses. Then add these to your:
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Website
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Facebook page
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YouTube channel
Optional:
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Instagram
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Twitter
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Blog
This is a marathon, not a sprint. If your not #1 in your profession on a google search, it will take time to add content and get people’s attention.
How to hack the system: google search your professional title in your area of clients/patients. Take the top 3 organic listing and follow their content to create your own.
My credentials:
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We are ranked #1 on YELP for Chiropractor for 4 years
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Reviews
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Yelp : 39
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Google: 22
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Facebook: 26
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Healthgrades: 18
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YouTube views: 45,000 views
Example of our content:
Four Factors you Need to Know BEFORE Seeing a Chiropractor
Also, check out our:
Instagram: dr_tony_upland_spine_chiro