The article debates: How much harm to prescription drug ads do to consumers?
Are these ads a valuable way to educate people?
The Eight Interviewees have competent educational backgrounds and experience to answer these questions. 2 defended these adds. 6 criticized these types of adds.
Ronald: “The plain fact is that opponents of these ads chiefly dislike them because they work.“
Julie: “To evaluate the educational value of drug ads we need to consider the information currently available to consumers on prescription drugs.”
Jerry: “Every other industrialized nation has figured out how to ban direct-to-consumer advertising for prescription drugs.”
Robin: “The drug makers in general rarely make more than shallow attempts at consumer education. Their efforts are primarily driven by the profit motive, not the health motive.“
John: “The topic of direct-to-consumer advertising is a never-ending source of fodder for me. Very entertaining indeed, but are they educational? Not on your life!”
In the following video, the argument is made that direct-to-consumer advertising (via commercials or paper ads) runs free for 4 to 6 months before the FDA has time to regulate them. By then, the message is out and people are “asking their doctor.”
Direct-to-consumer advertising should be regulated, as in Canada, as to educate the public of the risk AND benefits of drugs that can kill you.
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